NMIMS Online MBA in Marketing Management studies

 NMIMS Online MBA in Marketing Management: An Overview of the Courses and Syllabus

Marketing is no longer just jingles and print ads. These days, it's all about data, planning, customer experience, and digital presence. Since companies are making big investments in brand building and digitalization, marketing professionals skilled in the subject matter are a high priority requirement. NMIMS Global has been able to catch up on this and offers a robust and industry-relevant Online MBA in Marketing Management that provides learners with knowledge and skills needed to succeed in this ever-changing domain.

Let's explore what the studies and research of this two-year postgraduate program are all about.

Program Overview

The NMIMS Global Online MBA in Marketing Management is a two-year program spanning four semesters. It provides a balanced combination of core business education and special marketing courses. The program is suitable for working professionals who seek to upskill without having to take a break from their career, as well as graduates seeking to join the marketing field with a competitive advantage.

Year 1: Building Business Foundations

The initial year focuses on laying a solid foundation in major business processes. The course is designed to introduce students to the essence of business strategy and management, which form the pillars of any leadership role.

Semester 1 Topics:

Management Theory and Practice

Understand managerial functions, decision-making, and structures.

Organizational Behavior

Understand how individuals behave at work and how to manage teams effectively.

Marketing Management

Introduction to marketing principles, including market segmentation, targeting, positioning, and the 4 Ps of marketing.

Business Economics

Understand economics concepts, demand-supply analysis, and business-related macroeconomic policies.

Financial Accounting and Analysis

Be introduced to financial statements, balance sheets, profit and loss accounts, and basic financial ratios.

Information Systems for Managers

Understand how information systems and technology underpin business processes and decision-making.

Semester 2 Subjects:

Business Communication

Develop written and oral communication skills essential for professional success.

Essentials of HRM (Human Resource Management)

Understand talent management, recruitment, performance appraisal, and employee relations.

Business Law

A short introduction to corporate legal framework, contracts, and regulatory requirements in business.

Strategic Management

Understand formulating and implementing long-term plans in different industries.

Operations Management

Understand supply chain, production planning, quality management, and logistics.

Decision Science

Acquire quantitative and analytical skills to support decision-making based on data.

These modules help students acquire an in-depth understanding of how business works and lay the groundwork for marketing specialization during the second year.

Year 2: Specialization in Marketing Management

Year 2 of the MBA program is where the students specialize in marketing. This part of the course involves an in-depth study of various facets of marketing and consumer behavior with the linking of theory and practice.

Semester 3 Courses:

Consumer Behavior

Learn how businesses and consumers make buying decisions and how they can be effective in shaping their decisions.

Marketing Research

Gain the skills to collect, analyze, and interpret information in making successful marketing decisions.

Sales Management

Learn the sales process, territory management, team management, and performance measurement.

International Marketing

Learn global marketing principles, cross-cultural differences, and international brand concepts.

Semester 4 Topics:

Services Marketing

Understand the unique challenges of promoting intangible products like services and customer experience.

Brand Management

Understand how to create, manage, and position brands in competitive markets.

Integrated Marketing Communications (IMC)

Understand the synergy of advertising, PR, digital, and direct marketing.

Digital Marketing

Understand SEO, SEM, social media, content marketing, email campaigns, analytics, and more.

Learning Methodology

NMIMS Global offers a technology-enabled learning platform where students can engage with the course material at their own convenience. The curriculum is supported by:

Live and Recorded Lectures

Attend live classes or view recorded sessions at any time using the LMS or mobile app.

Case Studies and Projects

Marketing case studies based on actual examples enable students to witness concepts in action.

Interactive Assessments

Quizzes, assignments, and MCQs to test knowledge and track progress.

Discussion Forums

Peer discussions and faculty interaction promote collaborative learning.

Online Exams

Digital exams are taken via remote proctoring to maintain academic integrity.

Skill Development

Through the completion of the program, students possess a proficient grasp of many marketing functions, such as:

Market Research and Analysis

Interpretation of Consumer Behavior

Sales and Distribution Strategy

Branding and Positioning

Digital and Social Media Marketing

Marketing Analytics

International Business Strategy

Conclusion

The NMIMS Online MBA in Marketing Management is a well-designed, industry-focused, and scalable program that prepares professionals to become marketing leaders. With a balanced focus on general business acumen and specialist marketing skills, it prepares students to be problem solvers and strategic thinkers. Whether you are a working professional seeking career opportunity, an entrepreneur looking to expand your business, or a graduate preparing to join the workforce, this program offers you the balance of academic refinement and applicability.

In a time when brands compete for attention across multiple platforms, having a strong marketing education is not just an asset—it's an imperative. NMIMS prepares you to stand out.